5 Great Book Promotion Tips That Won’t Cost You a Fortune

If you are thinking of promoting a book of your very own, you should know one thing. That it can be very expensive and work intensive. This is because the book promotion process is very multifaceted and you will have to use various media forms to properly promote your book. This is especially true if you are thinking of using traditional book marketing techniques such as newspaper advertisements or television advertisements. But don’t worry, you don’t have to spend a fortune to properly promote your book. You just need to find alternative book promotion techniques. Here are 5 great tips on how to promote your book for free.

1. Set up an author blog of your very own

Before you set out and promote your book, it is always a good idea to start from a place of strength. Which is why you should set up an author blog of your very own. By setting up your very own author blog, you will technically have a headquarters from where you can do your book promotion campaign. Through your author blog you can post examples of your work. You can show off short stories, poems, quotes and excerpts of your book. It is also a site where you can contact and create a rapport with your potential readers. Overall, by having an author blog of your very own, you can promote your book as efficiently as possible.

2. Social media is key

If there is one thing you should know about the book marketing process, it is the fact that traditional marketing is slowly becoming obsolete. This is because the world is technically run by the internet. And if you want to spread news or market anything you will have to use the internet. And the best way to promote your book through the internet is through social media. This is because social media is the most widely used social media form in use today. In truth a multitude of people uses social media at least once on a daily basis. The best thing about social media marketing is the fact that is very cost efficient and it won’t cost you a fortune to promote your book. There is also the fact that there are a multitude of great social media sites to use. The trick to social media though is consistency. If you want your potential readers to be aware of your book, you will have to post about your book in as many social media sites. And you will have to post them as consistently as possible. True, you can hire a social media manager to manage your social media campaign. But in truth, you don’t really need a social media manager to promote your book effectively. What’s important is that you put in the time and the effort.

3. Reach out to influencers

If you are thinking of promoting your book through social media, then you should reach out to influencers. What are social media influencers? They are social media users like yourself, who through their own content and work were able to gain a level of influence and even created a fan base for themselves. And if you want to promote your book effectively, you will have to reach out and work with these influencers. And seeing as you are in the book publishing industry, this means that you should reach out to well-known writers or at the very least literary bloggers. This will not only expand your level of influence, but can also help your other book publishing endeavors in the future.

4. Create a book video

Yet another way to promote your book without having to spend a fortune is to create a book video of your very own. This is because book videos are relatively easy and cheap to make. And seeing as there are a myriad of video sharing sites out there, it is very easy to distribute to readers. Overall, by creating a book video you will be able to show potential readers a glimpse of what your book is all about.

5. Take your time with the process

Although these tips are quite handy and are effective, you will need to know one thing first. That it will take time for you to make a fan base. This is because there is a lot of competition, and it takes some time to make a presence for yourself in the book marketing arena. And in truth, if you don’t have the conviction or the drive to see things through, things can get frustrating. This is why you have to be patient with the book promotion process. Don’t rush the process. Just take your time and put in the work.